Overview

Generation Church is a vibrant, faith-driven community committed to spreading the love of Christ and positively impacting the local area. As a faith-based company, Bright Vessel is honored to partner with Generation Church, offering digital services to maximize their online presence and outreach. Our shared mission goes beyond digital solutions; it extends into community service, with Bright Vessel's owner, Judd Dunagan, actively serving at the church and participating in local food drives to support those in need.

Our Faith-Driven Approach

At Bright Vessel, we understand the unique needs of faith-based organizations. Through our partnership with Generation Church, we provide discounted and specialized services aimed at helping them reach more people and fulfill their mission. Our comprehensive strategy included leveraging their Google Grant for Google Ads, redesigning their website, and managing their digital presence.

Our Approach

Bright Vessel's engagement with Generation Church focused on optimizing its digital strategy while supporting its ongoing community efforts.

1. Maximizing the Google Ads Grant and PPC Performance

We manage Generation Church's Google Grant, ensuring they get the most value from their $10,000 monthly ad credit:

• Targeted PPC Campaigns: We developed PPC campaigns aimed explicitly at driving conversions, such as promoting services, events, and opportunities to connect with the church community. This approach led to a 150% increase in conversions, resulting in more sign-ups for events and services.
• Call Tracking and Lead Generation: By integrating call tracking with the PPC campaigns, we measured and optimized call-to-action performance, leading to a 65% increase in inbound calls from people seeking to connect with Generation Church.
• Conversion Rate Optimization (CRO): We implemented A/B testing across ads and landing pages, increasing conversion rates by 40% and improving the user journey from ad click to conversion.

2. Implementing Server-Side Tracking for Accurate Data

To enhance the accuracy of campaign data and ensure precise conversion tracking, Bright Vessel implemented server-side tracking using Google Tag Manager (GTM):

• Accurate Conversion Tracking: By shifting to server-side tracking, we reduced discrepancies caused by browser limitations and ad blockers, achieving a 20% improvement in conversion data accuracy.
• Enhanced Reporting Capabilities: The new setup provides comprehensive insights into user behavior, allowing for precise targeting and optimization of PPC campaigns, resulting in 30% more efficient ad spend.
• Cross-Platform Consistency: Server-side tracking allows consistent and unified data across platforms, including Google Ads and social media campaigns, ensuring every touchpoint is tracked and optimized accurately.

3. Complete Website Redesign and UI/UX Overhaul

To create an engaging and welcoming online platform, we redesigned Generation Church's website to reflect their mission and community spirit better:

• Modern, User-Centered Design: The new site features an intuitive layout that guides visitors through essential information, such as service times, events, and ways to get involved.
• Enhanced User Experience: We implemented UI/UX improvements that make it easy for users to navigate, find resources, and connect with church leaders and groups.
• Mobile Optimization: The mobile-friendly design ensures that people accessing the site from any device receive the same seamless experience, boosting mobile engagement by 50%.

4. Real-Time Support and Continuous Optimization

We offer real-time support and monitoring through Slack, ensuring that Generation Church's digital presence is always performing optimally

• Daily Support and Maintenance: Our team provides daily assistance, addressing issues and implementing real-time updates.
• UI/UX Improvements: We refine the user experience, making iterative changes based on feedback and analytics to keep the platform fresh and engaging.

Results

Impressive Results in PPC and Conversion Metrics

• 65% Increase in Inbound Calls: The integration of call tracking and optimized CTAs led to a substantial increase in calls, connecting more people with Generation Church.
• 150% Boost in Event and Service Sign-Ups: Optimized PPC campaigns and targeted ads significantly increased conversions, resulting in higher attendance and engagement.
• 20% Improvement in Data Accuracy: Server-side tracking ensured precision in conversion data, providing Generation Church with actionable insights for continuous improvement.

Conclusion

Generation Church's digital transformation through Bright Vessel's expertise has increased its online presence and outreach impact. By optimizing PPC campaigns, implementing server-side tracking, and providing ongoing support, we have empowered Generation Church to connect with more individuals and grow its community. Together, we continue to build a strong, faith-based partnership dedicated to making a lasting impact.