Background

Cathayana is a lifestyle brand offering handcrafted bags and accessories that blend modern design with traditional craftsmanship. As their product line and audience grew, the team realized their website needed a professional refresh to better represent the quality and story behind their products.

Challenge

The previous website was outdated and lacked the visual appeal and functionality needed to showcase Cathayana's unique products effectively. There was also an increasing need for better backend stability, intuitive navigation, and a smoother client management process, particularly as the brand’s catalog expanded.

Solution

We set out to create a fresh, reliable, and visually engaging platform that would elevate the Cathayana brand online and streamline future growth. Here’s what we delivered:

1. Modernized Design with Brand Integrity

The new site design captures the brand’s elegance while making products the central focus. Thoughtful use of white space, soft typography, and high-quality visuals provides a refined, gallery-like browsing experience.

2. Streamlined Development for Scalability

The development approach prioritized clean architecture and modular functionality. The platform is now better structured, easier to manage, and scalable for future content, product updates, and marketing integrations.

3. Improved Performance and Reliability

With a focus on speed and usability, the new site was optimized for performance and cross-device compatibility. We also addressed past backend issues to ensure better stability during client edits and maintenance.

4. Responsive QA and Collaboration

Despite some late-stage client edits and unscheduled WordPress interventions, our QA efforts ensured the site launched without issues. We remained responsive, restoring the site from backups when needed and keeping everything on track.

5. Ongoing Insights for Project Management

We tracked project estimates and actual time closely. While the project ran 15% over the original estimate due to late-stage revisions and added meetings, the added effort ensured a polished and functional result.

Results

The newly launched CATHAYANA site reflects the heart of the brand while being robust and easy to maintain:

• Flawless Launch: No issues were reported during the 10-day post-launch window—a testament to strong QA and communication.
• Enhanced Brand Presence: The updated visual identity reinforces trust and highlights craftsmanship.
• Flexible Growth Structure: The backend now supports easy updates, making the site future-proof and adaptable to new campaigns.
• Client Satisfaction: Despite unexpected detours, the final delivery met client expectations and project goals.

Conclusion

The Cathayana project is a prime example of balancing creative excellence with project flexibility. By combining thoughtful design with responsive project management, we delivered a stable and beautiful online platform that supports Cathayana’s continued growth and storytelling.