Sales and marketing used to be part experience, part guesswork. We thought we knew what people wanted, so we created our strategies around those ideas and hoped for the best. Fortunately, with the advent of the internet and e-commerce, things have changed dramatically. Nearly everything these days is measured, calibrated, collated, and quantified. We know […]
These Shocking Ecommerce Statistics Could Be The Key To Improving Your Business Online businesses need to keep their brand in the spotlight. Particularly when faced with incredible levels of competition. What’s the best way to do this? You can start by keeping up to date with the latest trends. Here are some revealing statistics that […]
Traditionally, business leaders have seen B2B as a completely separate thing from marketing. The focus has been on the former, while the latter can often be just an afterthought. This paradigm has been shifting for quite some time, and soon, any business that follows this outdated premise will get left behind. It’s become essential to […]
The way sellers think of retail has changed enormously in the past couple of decades. Years ago, the customer went to the store and picked up whatever product they needed. At most, they went back to return an item. Nowadays, there are many other touchpoints between customer and seller. And the way to convert these […]
Customer Personas A customer persona is an archetype of a large segment of your public. Therefore, customer persona marketing is a way to sell directly to a homogenous group of your audience. A persona is a marketing tool that allows us to have a clearer understanding of who we are talking to when preparing marketing materials. Typically, […]
Marketing is essential to promote and make your business grow. You need to plan your marketing strategies baring in mind your objectives, products or services you provide and the customers as well as potential customers. It is not an easy task, and sometimes, it might be a bit overwhelming. But it is not impossible; here […]
Want to learn how to build a customer journey map with example PDFs? In this day and age, sales competition is worse than ever. Thanks to the Internet, you’re not just going against local competitors but with others worldwide. It’s necessary to have an edge above everyone else. The best way to stand out is […]
Customer experience mapping is when you outline your customer interactions with your brand by breaking down each strategic stage and steps in the customer's path. Customer journey maps are a great way to map out these experiences and are essential in our current age of multichannel retail. This tool allows brands to see each step […]
Google Shopping has been around for quite some time now, and it’s become a cornerstone of online sales. And as a highly competitive platform, it might seem daunting to work around it - but that’s where we come in! In early 2017, Google announced that retailer marketers had invested more than half of their AdWords […]
If you’re looking to make the best out of your website and become profitable, affiliate marketing has been on your mind. With a myriad of available platforms, you’ve probably thought about the “safer” choice: one of the bigger companies. And if you’re here, it’s because you’ve probably given more than a little serious thought to […]
This year, there has been a rather alarming trend happening in the world of branding – brand CPCs have been rising steadily, despite the strong quality score that a brand has for their terms. It’s always understandable if generic CPCs rise, as these are common across more than one industry. Brand CPCs, however, are generally […]
Facebook has grown into a venue for businesses to market themselves just but interacting with customers and self-promotion. It continues to be the top #1 spot where people connect and share online. No matter how big your business is (a corporation or a small local one), Facebook is a powerful marketing tool which helps you […]
