If you work in a company and you are part of a team that develops projects and ideas, it’s likely that you have to prepare presentations quite often. In today’s world, however, so many things are done virtually that you often need to establish your online presence first and foremost. Whether you’re developing a face-to-face business presentation in the office or one on your company website, you want to be sure you catch and hold the audience’s attention.
A successful online presence will depend on your work and effort, but above all, it depends on how you portray your ideas creatively. What your audience sees in your presentation is what is going to provoke a substantial impact, and as a consequence, they will choose to either keep looking at your site or move on to another.
1. Know Your Business and Your Audience
Before you’re ready to present your business, you’d better know it inside and out. Make a mission statement; create clear objectives that you want to get across on your website and in your physical space if you have one. Outline a plan to share your objectives and how you will achieve them.
Create an emotional connection with your audience; give them something they feel a connection to. Then, try to keep your energy constant to hold their attention. You don’t want your audience to have to sift through a lot of information online or on in-store pamphlets just to figure out what your business is all about. At the same time, you don’t want to offer so little information that the customer is confused. Present your mission and objectives clearly and concisely, keeping the customer engaged and wanting to know more.
2. Show Passion and Enthusiasm
While it is true that it might be nerve-wracking putting your business out there virtually (or physically—or both), once you connect with your audience, you’ve got a head start. The best way to connect and set aside your misgivings is to let your passion and enthusiasm show. Focus on what you do and why you set out to do it in the first place. The audience will notice your honesty, drive, and enthusiasm—which will make them respond positively to your business.
3. Consider the Audience’s Needs
When establishing an online business presence, you should focus on what the audience expects to hear and receive from your company. Put yourself in the customer’s shoes, and focus on what you would want to see on the website and from the business and why you would need the product or service. While you deliver, remain focused on the audience’s responses and interactions with you. Communication is key, so if customers leave reviews or comments on your site, be sure to reply to them in a timely manner. Continue to think of the customer and what you would desire and expect if you were in their place.
4. Maintain a Positive Attitude
When you begin to establish yourself and your business, you’ll want to keep a positive attitude despite any setbacks—and every business has them. It’s a given. But if you maintain a good attitude with customers in person and on your website, you build up a rapport that customers appreciate. You will also find that they appreciate honesty and integrity, so be sure not to promise something you can’t deliver. Deal with any problems quickly and politely, and your good business practices will come through even on your website.
5. Have a Strong Homepage
The homepage is crucial because it is where you have the chance to catch people’s attention and try to hold it. Do not include unnecessary information on your homepage; state what you do and make it clear and concise. Include further information on linked pages so that customers can discover more information as desired. Make your website as user-friendly as possible while showcasing your product or service offered.
6. Use Visual Materials
Visual material like slides or videos will help you to make your website more appealing. When a customer visits your website for the first time, he or she probably won’t want to spend a lot of time reading lines and lines of text just to find out what you’re about. If you’re able, include photos or videos demonstrating your product or service and testimonials as you gather them. Allow space for feedback under each video or photo, or at the bottom of each page. Everyone has opinions and feedback these days, and people want to leave it online. Visual materials will draw more customers and a wider audience, and they will get people talking and recommending your company.
7. Tell Your Story
Include on your website an “About Us” page where you tell a little bit about yourself and your company and how you got started. Customers want to know where you came from and how you got where you are, and it will help them to feel a more personal connection to you and your business. Everyone has a story, and each business has its own as well; telling yours helps customers remember your business and want to support it.
8. Write Your Content Effectively
When deciding on and brainstorming for content to put on your website, you’ll want to be sure it’s engaging, well-written, and free of errors. There’s nothing that will make your business lose credibility faster than typos and poorly written text. You’ll want your content to be interesting, engaging, and potentially even include a few humorous anecdotes. If necessary, hire a writer who can help you (or if you have a company building your site, they may have writers to help you as well). At the very least, hire a professional to proofread or edit it to make it be the best it can be. Again, think of the customer and the audience. Would you trust a website with misspellings on the “About Us” page?
The presentation of your business online ultimately depends on the time and effort you put into it. Your business will attract the type of customers that reflect the image you create for it. If you project a professional, courteous, honest, and businesslike presence, you will attract those types of customers. Don’t put too much pressure on yourself; just prepare your message and deliver it to your audience. Get the customer’s attention and the will keep coming back. Before you know it, your business will be growing and you’ll be upgrading your site capacity to accommodate growth.
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