Planning for the future is more than just a smart decision when it comes to digital marketing. Predictive analysis can be the difference between finding success with digital marketing campaigns and losing revenue. These projected marketing changes for 2019 allows your business to be ahead of the curve, or rather, ahead of your competition. Our projected marketing 2019 guide allows you to foresee marketing changes before they happen.
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Image from Sociale Spruit
For remarketing to be possible, you have to target a website that has an enormous number of viewers. Naturally, social media networks fits this description and Facebook has the highest market share with more than 2 billion monthly active users and more than 1 billion daily active users.
Image from Wordstream
This extremely high number of users means Facebook is the holy grail of remarketing platforms. Remarketing allows you to target traffic from your website on Facebook, particularly visitors that did not convert to a lead, sale, or an action such as signing up to your email list. This strategy helps you get in front of your audience on the next website they go to– Facebook. Hermarketing will continue to get emphasized in 2019 and it will grow in popularity.
So why is Facebook remarketing important?
Content marketing has already taken hold on the organic traffic sector. What was once dominated by search engine optimization is now starting to transition into a content heavy focus among digital marketers.
There are numerous benefits to content marketing:
Door geweldige content te creëren die is afgestemd op je doelgroep, kun je deze content delen, syndiceren en distribueren naar een wereldwijd publiek. Dit is een geweldige manier om waarde te bieden aan je gebruikers en bij te dragen aan je merk.
By following content marketing trends of 2019, you can build a full-fledged campaign that has all the tools to be successful. Content marketing builds your search engine rankings while also growing your website traffic from social media networks.
Contentmarketing zal in 2019 belangrijker blijven dan investeringen in zoekmachineoptimalisatie voor kleine bedrijven.
Kunstmatige intelligentie (AI) begint zijn impact op digitale marketing al te laten zien. AI-oplossingen stellen klanten in staat om te navigeren in de complexe e-commercewereld, terwijl marketeers toegang krijgen tot data-analyse en hen effectiever kunnen targeten.
Companies who utilize artificial intelligence and machine learning will see growth in 2019. By better satisfying the ever-evolving needs of their customers, businesses can make the most of their digitale investeringen door AI-integraties in marketing.
AI can be used for marketing in several ways:
Deze marketinggids voor 2019 zou niet compleet zijn zonder de aanhoudende voorkeur voor lange content die is afgestemd op de behoeften van gebruikers te vermelden. Uw vermogen om contentverrijkte nichewebsites te creëren die inspelen op de pijnpunten van uw doelgroep en waardevolle content bieden waar ze van kunnen leren, waarmee ze kunnen interacteren en die ze kunnen gebruiken, zal van invloed zijn op uw succes in digitale marketing.
Content heavy websites that feature media like videos, webinars, infographics, and other design or audio elements will have the biggest impact.
Create content in different niches using:
Facebook introduced a unique live video marketing channel that brought the power of live television to social media networks. The Internet gives anyone global publication rights and incredible reach, which has been capitalized on through text-based and video content for years.
However, live video is creating a unique opportunity for businesses and content creators to engage with their audience in real time. It's not new technology, but it is growing incredibly fast and everyone wants their piece of the pie with Facebook Live. People simply love watching live videos. They get approximately three times more views because they are seen as authentic and unscripted.
Why is live video so compelling?
Users expect content deliverability to be seamless. With an article, they expect the page to load instantly and that text to be readable with no delay. The same applies to videos, which should load immediately and have no buffering issues during the playback.
Snelheid is essentieel en wordt steeds belangrijker. Als uw website niet tot de snelste op internet behoort, zullen uw gebruikers dat merken. Zoekmachines zoals Google hebben zelfs aangekondigd dat snelheid een van hun belangrijkste factoren is bij de organische ranking van websites in hun zoekmachine.
Social media networks such as Snapchat have capitalized on this speed necessity by implementing immediate sharing options for videos and pictures. More businesses will follow suit with this trend and those that can deliver seamless and fast experiences will have the advantage.
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Data is de beste vriend van een adverteerder. Met data kunt u uw reclamecampagne analytisch benaderen en alleen geld uitgeven wanneer deze winstgevend is. Betere targeting en verfijning van de marketing zullen in 2019 zeker een onderdeel zijn van adverteren.
However, intrusive advertising makes the user feel that their privacy rights are being infringed upon. This means that marketers need to approach better targeting in a way that doesn't overwhelm the user, such as with remarketing.
Intrusive advertising detracts from user experience:
All of these can be very intrusive. Instead, more businesses will focus on increasing the awareness behind the brand and promoting their products without having to push the consumer as a salesman would. Capitalizing on data and using company resources to their fullest potential is how businesses can overcome this issue.
Conclusion
Deze gids biedt verwachte marketingveranderingen, maar dat betekent niet dat deze precies overeenkomt met wat er gaat komen. De beste manier om ontwikkelingen in de marketingsector te voorspellen, is door een open discussie te voeren. Welke marketingveranderingen verwacht u in 2019?
Meer hulp nodig? Neem contact op met een marketingstrategie-aanbieder zoals Bright Vessel.
About Bright Vessel
At Bright Vessel, we understand businesses must adapt to the ever-changing market to ensure success. Neem contact met ons op today to learn just how beneficial having a content marketing strategy can be good for your business’s bottom line.
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