Waarom video belangrijker is dan geschreven content in digitale marketing
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Video marketing is an absolute necessity when it comes to getting out there and building a company's brand. If you're wondering how effective online video marketing is, take a look at some recent statistics. Streaming video accounts for approximately 70% of all Internet traffic, a figure which includes Netflix (37%) and Youtube (17%) as the two largest providers of consumer media bandwidth. Video can be an effective means of attracting leads and new prospects for your business. Here is what you can do to stand out:
Use a call to action. You don't want your video to end and have your viewer thinking "what's next?" You want to give people clear instruction on what to do after watching the video. This could be a link sending them to your website or a capture page. If your video is on Youtube, then it could be a simple reminder to subscribe to your channel. You want to prompt them to take the next step and simply get comfortable with you and your company. This next step could be taking them straight to an email newsletter signup page or whatever the next step is in your funnel.
Your videos have to be valuable to more than just yourself.Je vindt het misschien leuk om in je video's over een onderwerp te praten, maar ze zullen pas waardevol zijn als ze je potentiële klanten helpen. Wat vaak gebeurt, is dat iemand verdiept is in het uitleggen van iets waar hij veel vanaf weet, maar niet ingaat op het kernprobleem van de beoogde doelgroep. Je klanten zullen het waarderen als je ze waardevolle informatie geeft die niet te algemeen of te technisch is.
One way in which companies are using videos to showcase the technical aspects of their business (without boring their visitors) is to shoot video of your business's operations. For example, videos can show what your manufacturing process is like. Showing customers the care that you use when making your products will help build trust that you're able to design and deliver a quality product. Many of your potential customers will not be able to take a tour of your manufacturing facilities in person. By giving a video overview of your manufacturing process, you'll potentially be able to win new accounts from geographically diverse locations.
Videos work wonderfully for customer testimonials. People are demanding more than just a static block of text when deciding on how capable a company is. An excellent sounding text testimonial is a start, but it's not necessarily believable. How will the reader know that the testimony that they're reading is not fake? As a result, customer testimonial videos are working better than text for companies right now. These are the most popular videos that companies are requesting because their potential customers are more likely to be persuaded with video. Written testimonials on websites that have your logo on don't help as much with credibility.
Hoewel iedereen een stukje tekst kan schrijven, heeft iemand die vanuit ervaring voor de camera spreekt die geloofwaardigheidskloof niet. In tegenstelling tot een statische, geschreven testimonial, toont een video uw klanten in het echt. De video brengt ook efficiënt lichaamstaal en stembuigingen over, wat de tevredenheid van de klant tijdens het zakendoen met u kan overbrengen.
Place your videos someplace where they get traffic.Je wilt je video's uploaden waar ze het meest bekeken worden. Voor de meeste bedrijven is YouTube de beste plek om een video te plaatsen. Zodra je je kanaal hebt leren optimaliseren, levert YouTube je veel gratis verkeer op. Dit verkeer kan je bereiken via andere gerelateerde video's op YouTube en via andere video's op je website. En zodra je je video op YouTube plaatst, kun je de embedcode overal op je website plakken.
A less efficient strategy is posting your video to social sharing sites that aren't optimized for video. Social media networks like Facebook, Twitter, Instagram and Vine all allow posting long and short videos. But those videos disappear once it moves through their feeds. It's unlikely that someone will find your video a month or a year from now on those networks. You can certainly post a video on Facebook and other social networks, so try also to put the same video somewhere more permanent where it can be found. This might involve adding it to a blog post or publishing the same video to your Youtube channel. Since you've already done the work, make sure to put that video on a channel where it can serve you for the long term.
Using online video increases your advertising possibilities.YouTube genereert nu dagelijks miljarden videoweergaven wereldwijd. Bedrijven kunnen campagnes voeren op zowel YouTube als het Google Display Netwerk om hun bereik te maximaliseren. De videoweergaven op YouTube kunnen via betaalde plaatsingen worden uitgebreid naar andere kanalen.social media platforms like Facebook and Twitter. This could quickly add up to likes, shares, and comments every week. Companies are also seeing online video advertising as more efficient than the ads shown on TV. That's because most TV watchers are also Internet users who watch video online. Buying online video advertising allows companies to tailor their message to individual niches, thanks to the targeting options that Google allows in its advertising platform. The engaging nature of online video also makes it more effective than text-based display ads on social media.
You may still have questions concerning how to use videos best as part of your digital marketing strategy.
Hoe zorg je ervoor dat jouw online video's een hoge ranking krijgen in de twee populairste zoekmachines, Google en Bing?
Hoe bereikt u het hoogst mogelijke aantal bezoekers voor uw bedrijf?
Hoe betrek je je kijkers en zorg je ervoor dat ze je video's delen en viraal gaan?
The agency that you partner with should offer tried and tested video SEO techniques that will help your video gain the biggest possible audience. If your business needs help with creating a winning video content strategy, Neem vandaag nog contact met ons op.
