Customer experience mapping is when you outline your customer interactions with your brand by breaking down each strategic stage and steps in the customer's path. Customer journey maps are a great way to map out these experiences and are essential in our current age of multichannel retail. This tool allows brands to see each step […]
Like it happens with most consumers out there, your potential customers are probably checking their phone right now. They’re checking their email, the time, and surfing for what they’ll require in the next few minutes. Why not take advantage of that by getting directly into their schedules? Be part of the direct relationship between calendars […]
A question we often get asked is "How do I Submit My Sitemap to Google?" In early 2018, Google introduced a new and improved version of its tool for webmasters. It made the process to index website Google a whole lot easier, through new tools for submitting sitemaps and URLs. The tool is perfect for […]
There are plenty of factors behind every single purchase: age, gender, social status, employment, etc. In this post, we’ll focus mostly on consumers of four different generations: Baby Boomers, X-Gen, Millennials, and Z-Gen. The essential thing to note, however, is that all evidence points to the same: omnichannel retail is the way to go. And currently, […]
So, you’ve decided to have a go at it, and you’re building a site from scratch or migrating your old one. However, the more you read about the process, the scarier it becomes. A successful site has a million little details. You need to be on top of copy, SEO, design, stats, and so much […]
Google My Business has been around for quite some time, helping users find information about businesses they’re interested in. You can definitely take control of what’s going on your own Google My Business. Wondering how to work with this powerful tool? Our Google My Business FAQ will answer your questions! Google My Business listings are […]
Google Shopping has been around for quite some time now, and it’s become a cornerstone of online sales. And as a highly competitive platform, it might seem daunting to work around it - but that’s where we come in! In early 2017, Google announced that retailer marketers had invested more than half of their AdWords […]
