There’s more to the world of WooCommerce website marketing than putting up a website and stuffing some SEO-sexy keywords into the “About Us” section. A business has a plethora of tools to engage the wider world in order to:
- get attention,
- turn that attention into sales,
- keep sales growing without cost overruns,
- dominate the market.
Though it may seem ambitious to cram all that in one article, remember that a business is a sink-or-swim endeavor. Of course, there are many failing WooCommerce online businesses which are still surviving, but you don’t want to think about it in terms of merely surviving. You want to consider it regarding wealth, expansion, and expertise connected with your field. As such, these WooCommerce tips will go a long way towards helping you to succeed.
WooCommerce Upsell Associated Products
The most direct way to generate more sales is to offer something associated with the primary object of interest. For example, those interested in books may also be interested in bookmarks, bookshelves, and other related accessories. To do even better, upsell with an eye to detail and specific subcultures. Going along with the “books” example, antiques and “alternative history” stories can piggyback on traditional book sales, just as space posters and superheroes can be upsold with purchases of sci-fi literature. Politics books can generate associated products roughly in agreement with the political topic as well as a few intentionally sharp contrasts that stoke controversy for people addicted to debate.
See Instructions Here: https://docs.woocommerce.com/document/related-products-up-sells-and-cross-sells/
Invest in Affiliate Marketing for Your WooCommerce Store
Affiliate marketers can be a great boost to WooCommerce online stores. One person or even one business might do so much alone. At some point, it pays to delegate tasks, and marketing is no different. A reputable affiliate will have an audience or target market that responds to the affiliate’s promotions and recommendations.
If your WooCommerce business is a match with what the affiliate is known for promoting, a win-win is in the works. The affiliate drives sales to you that, in all honesty, you very likely would not have gotten at that point in time without the affiliate. The revenue upside is evident for you. You might notice that the affiliate does the “heavy lifting” in promoting the products/services your e-commerce business sells. Your time is freed for other projects.
In exchange for this benefit, the affiliate typically takes a fraction of the revenue from items sold due to the affiliate’s efforts and/or reputation. While getting less than full revenues per item sold can be discouraging, note that:
- It is better than nothing,
- The volume and positive feedback from additional sales and increased visibility can more than compensate for affiliate revenue-share expenses,
- Grabbing a larger portion of your target market via affiliate sales will likely dent the competition, strengthening the reputation and competitive advantage of your business.
Here are two great Affiliate platforms:
Add ShareSale and Commision Junction
Invest in Social Media
Though specific platforms come and go, social media might not be a passing fad. It is a new dimension of sales, advertising, and interaction between customers and businesses. An e-commerce business may undoubtedly be cautious and frugal when it comes to investing in social media, but beware: a complete absence on social media is becoming similar to a complete absence on the Internet in general. Presence, even if rudimentary, is essential. In effect, a social media platform is a compressed and custom-molded version of the Internet that, if penetrated and appropriately leveraged, can catapult e-commerce sales.
Deciding on a Social Media Platform
The specific social media platform that is worth investing in will depend on the nature of one’s e-commerce business, their desired audience, and the reputation of the site itself. This can be tricky. For example, should one take Facebook seriously? Well, the company currently has a market cap of $529B; more than Johnson and Johnson, Exxon Mobil, or Walmart. That looks serious enough.
Anyone with an eye to advertising their e-commerce business would certainly consider Facebook and its seemingly ever-expanding user base. Facebook’s setup is tweaked continuously to optimize targeted advertising, groups, campaigns, and other methods that ultimately generate sales. However, you should evaluate:
- The Facebook Ad Scandal in 2017
- The flippant UrbanDictionary definitions of Facebook as “A free public database for FBI and CIA…” and “a perpetual, modern-day high school reunion from Hell.”
Perhaps, the second bullet point may be dismissed as unprofessional, silly, and immature. But unless an e-commerce business market exclusively to the type of people who discuss the International Monetary Fund at $4000 charity cocktail parties, a business has to connect with the strength of perceptions, shifting marks of status, “coolness,” and so on.
Anyone with an e-commerce business has to be aware that customers may “irrationally” render a high-value advertising platform like Facebook to the dustbin. If so, dollars invested in advertising with a social media platform in decline may yield disappointing returns. Remember, there was a time when advertising on Friendster and MySpace was a mark of business savvy.
Communicate with Customers to Neutralize Bad Perceptions
When talking to customers, especially on social media or email, bear in mind that people put more weight on negative experiences than on positive ones. Consider the following:
- Negativity Bias in User Experience
- Why Bad News Dominates the Headlines
- Given a game with an equal chance of losing $100 or winning $150, most chose not to play for fear of losing $100 even though this is statistically a $50 gain every time you play.
On and on it goes, what this fact means is that erasing a negative perception or correcting a bad customer experience counts far more than reinforcing or publicizing positive business. As such, any communication with customers should be mainly, perhaps exclusively, about minimizing bad experiences, negative reviews, among others.
Positive reviews and accolades will take care of themselves. A primary concern should be based on the research cited above and the common wisdom that even a few bad apples can ruin the bunch. Use social media and other B2C communications to keep a close eye on “bad apple” transactions.
Emphasize Incentives and Deals in Unsolicited Emails
When engaging potential customers through email marketing campaigns, remember that spam email is ubiquitous and is almost reflexively ignored and erased. As such, highlight discounts, incentives, deals, special or free products or samples, and many more. Here, you need to compete with everyone offering credit cards, Viagra, vacation deals, and the ever-generous Nigerian Prince. Test-run some emails and see which style and what kind of content gets the most positive reactions.
Generate Original Content
The lines between transactions and conversations become a bit blurred online.That is why those e-commerce businesses that best hold attention typically convert that attention to sales. The time and effort to repeatedly churn out engaging and extensive content can be demanding. You might hire someone to do this work, but be sure that the content they create generates sales as well as attention.
Flashy and even catchy content is enticing, but it has to encourage somehow or funnel those engaging with it to buy the product or service in question. Otherwise, the business will lose money providing free entertainment.
How can you get a handle on all these e-commerce tips? There’s a lot of information here, and you will find out much more online. Get it together and get it right with help from Bright Vessel. We know the importance of a content plan, and we can help you generate a content strategy that will catapult your e-commerce marketing endeavors to the next level. Contact us today!