Social Strategy Business Meeting

Top 3 Predictions in Digital Marketing Trends for 2015

If 2014 was the year of digital marketing, hold onto your seats and get ready for 2015. In 2014 digital marketing accounted for 25% of all marketing budgets. It’s generally excepted that it will climb to 33% by the end of 2015.

The age old saying “if it ain’t broken, don’t fix it” simply doesn’t cut it anymore. That belongs to companies who dabbled in PPC, social, or content marketing but couldn’t find value; usually from not having the ability to change, manage, and track results. This will change in 2015. This is the year to improve on what works. So are Bright Vessel’s Top 3 Predictions in Digital Marketing Trends for 2015 that should be on everyone’s mind this coming year.

1. “Mobile Friendly” is to become “Mobile First”

Mobile users are everywhere. Have a look around next time you are out anywhere, and spot how many people will be on their phones. Mobile has now surpassed traditional web users in many metrics, from access to content, online ordering and social interactions. Some of the causes of this shift is the financial and time cost of using a desktop computer with an internet connect vs being on a smart phone on-the-go with a simple data-plan. Mobile users have shown a higher conversion rate, action and engagements over desktop users. Here are some stats on mobile

Here are some mobile stats to consider:

70PercentMobileSearchesEffective

70% of mobile searches lead to action on websites within 1 hour.

Source: eMarketer

AverageMobileUserConsumesChart

The average mobile web users consumes 6.0 hours of media per day.

Source: Marketing Land

GlobalMobileTraffic-DataGraph

There is an estimated growth of 10 times the mobile data traffic between 2013 and 2019. In 2013, mobile traffic generated by mobile phones exceeds that generated by mobile PCs, tablets and Routers.

Source: Ericsson Mobility report

MobileInternetAdSpendingWorldwide

The mobile internet ad spending worldwide is estimated to grow 119% from 2012 to 2018. The spend rate will go from $8.76 billion to an estimated $94.91 billion.

Source: eMarketer

US-AdultMobileCouponUsers-Chart

The US adult mobile coupon user from 2010 to 2014 has gone from 12.3 million to 53.2 million.

Source: eMarketer

With this is in mind, we will be seeing a lot more sites built for people on the go. Not just optimizations of their desktop counterparts. This will happen with the content that we output, the key development features and the design of our web landscape.

2. Content Marketing will be in the spotlight.

The SEO landscape has changed drastically over the last few years. The big fishes used to be the ones who were saturating their pages with key-word rich nonsense. This era is over. Today, those who prevail are the informative companies, the ones who share a great deal of information that surrounds what they are selling and their brand. Companies that are focusing on content, who are laying the foundation with the right building blocks for high quality content, will not only benefit with long-term SEO results but also higher customer engagement.

But this is a commitment that needs to happen from the top down. Everyone in your team needs to be on board, thinking about content, and acting on it. They will be helping you build the right information that can be shared, and the timing of when the share more and more information with the public.

Here are some content marketing stats to consider:

contentmarketing-b2b-content-strategystatistics

93% percent of Business to Business marketers are now content marketing in their digital strategy.

Source: Content Marketing Institute

Business to Business Usage Tactics Chart

86% of B2C marketers are using content marketing, compared to 91% of B2B marketers, and on average, B2C marketers use 12 tactics to achieve their content goals. The most popular of these tactics include social media (84%), articles on a company’s website (84%), and eNewsletters (78%).

Source: Content Marketing Institute

cmos-contentmarketingisthefuture

78% of CMOs see custom content as the future of marketing.

Source: Content Marketing Institute

Don’t let the content marketing monster scare you. He’s here to stay, so might as well become close friends with him. Embrace it and reap the benefits.

3. Social will continue to climb for B2B.

Anyone who has looked at any attempt to track social sales conversions will tell you that if you ever want to run a business solely through social media, you might be out of business quicker than you imagined. Social marketing is a fickle tool. Everything can change in the blink of an eye, and you can be left in the wrong side of the road. But don’t give up on it yet, the benefits are there.

Usually, social marketing has been thought of a more B2C tool. We talk about products, our customers talk about our products, they buy. But what happens when you are dealing with a company? We believe that more B2B marketers will be using content and social strategies to reach their audiences.

contentusagebysite

74% of users use Twitter, 71% of users use LinkedIn and 70% users use Facebook to distribute content.

Source: Content Marketing Institute

social-b2b-compared-to-b2c

B2B marketers have been using social media longer (18.3% reported 3 years or more) than their B2C counterparts (14% indicated 3 years or longer).

Source: Social Media Examiner

 

ceo-that-support-social-support-employees-stats

CEOs that communicate through social media channels can improve the relationship with employees by 82%

Source: eMarketer

Final Thoughts

These are our Top 3 Predictions in digital marketing Trends for 2015. We’ll see how they fare at the end of the year, but we are excited for the new landscape that we are experiencing in digital marketing. And if you ever need any help with your marketing needs, or have any comments, let us know here