Customer Personas A customer persona is an archetype of a large segment of your public. Therefore, customer persona marketing is a way to sell directly to a homogenous group of your audience. A persona is a marketing tool that allows us to have a clearer understanding of who we are talking to when preparing marketing materials. Typically, […]
Marketing is essential to promote and make your business grow. You need to plan your marketing strategies baring in mind your objectives, products or services you provide and the customers as well as potential customers. It is not an easy task, and sometimes, it might be a bit overwhelming. But it is not impossible; here […]
Want to learn how to build a customer journey map with example PDFs? In this day and age, sales competition is worse than ever. Thanks to the Internet, you’re not just going against local competitors but with others worldwide. It’s necessary to have an edge above everyone else. The best way to stand out is […]
Customer experience mapping is when you outline your customer interactions with your brand by breaking down each strategic stage and steps in the customer's path. Customer journey maps are a great way to map out these experiences and are essential in our current age of multichannel retail. This tool allows brands to see each step […]
Google Shopping has been around for quite some time now, and it’s become a cornerstone of online sales. And as a highly competitive platform, it might seem daunting to work around it - but that’s where we come in! In early 2017, Google announced that retailer marketers had invested more than half of their AdWords […]
If you’re looking to make the best out of your website and become profitable, affiliate marketing has been on your mind. With a myriad of available platforms, you’ve probably thought about the “safer” choice: one of the bigger companies. And if you’re here, it’s because you’ve probably given more than a little serious thought to […]
This year, there has been a rather alarming trend happening in the world of branding – brand CPCs have been rising steadily, despite the strong quality score that a brand has for their terms. It’s always understandable if generic CPCs rise, as these are common across more than one industry. Brand CPCs, however, are generally […]
Facebook has grown into a venue for businesses to market themselves just but interacting with customers and self-promotion. It continues to be the top #1 spot where people connect and share online. No matter how big your business is (a corporation or a small local one), Facebook is a powerful marketing tool which helps you […]
Traditional marketing is no longer the right way to reach customers. Because of the transparency to understand what customers want, digital marketing allows businesses to make the right decisions based on data that is easy to gather. Customers need to have clear communication about your brand and what you sell to build confidence that you […]
Being a small business owner in this highly evolved digital age, you can’t be blamed for always being on the lookout for new strategies to boost your revenue. There are many solutions on the Internet claiming to provide a booming ROI; none is as effective as Pay Per Click (PPC) advertising, which you can easily […]
When starting a company of any kind, you probably know that one of the first things that need doing is creating a workflow. A precise sequence of every stage and process that occurs in the company is vital to get things going. It makes for a well-oiled machine and a seamless experience for your customers. […]
When it comes to online retail shopping, Amazon is king. In fact, while Google may be the behemoth when it comes to general search queries, 41% of U.S. shoppers begin and end their search for a specific product on Amazon, acting as a one-stop shop for all of their buying needs, no matter the genre. […]
