Content curation simply refers to the process of looking for and sharing high quality content about a certain topic. This is done in order to help build a wide audience with whom you can eventually share your own content and deliver your message.
A lot of Twitter or other social media users have acquired a great number of followers or subscribers primarily through content curation. According to Jason Falls from Social Media Explorer, the key to establishing a loyal audience is by having the commitment to find good content and share it.
If you are interested to succeed with content curation, you obviously need to dedicate your time for this task. Although this seems pretty simple to accomplish, content curation is actually a social media strategy that is intended for long-term implementation. It is important to be aware that it is not possible for you to become a trusted source of quality content overnight or within just a few weeks.
In this article, you will learn about the most effective ways to do content curation successfully.
1. Consider your target audience when sharing content.
The first thing that you should consider when doing content curation is your target audience. You obviously need to identify what kind of audience are you trying to attract, and do your content sharing based on the kinds of things that can engage your target.
2. Focus on a certain topic for your content sharing.
Once you have identified your target audience and their needs or interests, as well as your goals for your business, you should choose one or two topics and share content based on these. Make sure that the kinds of content that you will choose to share are under the topics that your audience are interested to know or read about.
You should also keep in mind that when you decide to market yourself in the field of content curation, you somehow have to face the challenge of branding. It is very important that you communicate your message clearly, and it also helps if people are beginning to apply labels like “the IT expert” or ”the restaurant critic” to you.
3. Only share high quality content.
If you want to be successful in content curation, you need to establish yourself as a supplier of valuable information. You can do this by thoroughly filtering and separating the high quality ones that are worth sharing, from the not so good ones. If you continue to provide your target audience with great content, it is more likely that they will support you by resharing your posts and even recommending you to other people.
4. Do it consistently.
If you want to increase your visibility, you need to share high quality content on a regular basis. Aside from sharing frequently, you should also see to it that the ones you are curating do not only make sense to people who are already familiar or are engaged in online marketing.
5. Market yourself and not your company.
Instead of branding your company, it is better to market yourself as the content curator. The main reason for this is that social media websites are for people and not just logos. By branding yourself as the content curator, you will be able to connect with your target audience much better. Moreover, when you have successfully established your personal brand, you will be able to use that good reputation in your next business or job.