These days, most people would go online to find store locations and know more about a particular business. They will search company websites and read consumer reviews to educate themselves before buying products or booking services. If you want to remain competitive in your industry, it’s crucial to have an online presence and use effective marketing strategies to attract the right market. But before diving into the digital marketing bandwagon, you want to familiarize yourself with what digital marketing is really all about. Here are some of the most asked questions about the topic:
Digital Marketing FAQs for Business
What Is Digital Marketing for business?
Digital Marketing is the act of promoting and selling products or services online. It uses aspecific medium, assets, and strategies.
The medium of digital marketing is the Internet. The assets include the following:
- Your website
- Your email list
- Your social media profiles
- Your content
The strategies used in digital marketing are:
- Content Marketing
- Search Engine Optimization (SEO)
- Social Media Marketing
- Pay-Per-Click (PPC) Advertising
- Native Advertising
- Email Marketing
Why Do Businesses Need Online Marketing?
Every business owners nowadays must take advantage of the World Wide Web because many consumers are turning to their computers, smartphones, and tablets to locate businesses and shop. They use Google and other web browsers to find stores, compare prices, watch out for sales and discounts, etc. If your business doesn’t have an online presence, you are limiting your target audience and not maximizing your growth potential.
In its simplest form, digital marketing uses the Internet to advertise a business and sell products or services. Its key components include a well-designed website, high-quality content, effective email marketing, and social media, among others. Online marketing is essentially cost-effective compared to traditional marketing methods like direct mail and print advertisement because it can reach a bigger audience on a more affordable budget.
Search Engine Optimization (SEO)
What Is Search Engine Optimization?
Search Engine Optimization (SEO) is an online marketing strategy used to help your business website rank at the top of search results.
Is SEO Still Relevant in 2017?
It is both relevant and effective if used correctly. In a nutshell, you can make SEO work wonders for your business by doing the following:
- Create a sitemap of your website
- Create search engine friendly URLs for posts and pages
- Add metadata to all pages, posts, and photos
- Align site content with desired search keywords
- Remove unwanted backlinks to your site
- Obtain positive backlinks to your site
Social Media Marketing
What Is Social Media Marketing?
Social Media Marketing is a digital marketing strategy that focuses on the use of social media applications like Twitter, Facebook, Google+, Instagram, Pinterest, Snapchat, Yelp, and YouTube to communicate with your potential customers.
Which Social Media Platform Is Best for My Business?
It depends on your market. LinkedIn and Twitter are ideal if you’re targeting other businesses; whereas, Facebook, Pinterest, Instagram, and Snapchat are great for attracting consumers.
What Content Should I Share on Social Media?
Social media content should be relevant to the type of people your business is trying to reach. It’s important to know your audience, their preferences, how they make purchasing decisions, etc. so that you can effectively create and share useful and necessary information.
What Is Email Marketing?
Email marketing is the process of targeting and communicating with your target customer through email.
Is Email Marketing Still Effective for Sales?
Email marketing remains effective despite the increasing presence of social media. With proper planning and execution, it can drive sales, acquire new customers, and retain existing clients.
What is Content Marketing?
Content marketing appears in several different formats, such as blog posts, articles, e-books, infographics, videos, press release, and audio recordings.
Why Does My Business Need Content Marketing?
When people go to your website, they not only read how your business started or where to contact you. People tend to navigate other pages of your website to see if they’ll find anything more valuable. A blog section can be your medium to introduce new products, make announcements, and provide information about how your market can benefit from your offerings.
Relevant, unique, and quality content helps build trust. It also helps make the job of selling easier.
Do I Need to Update Content Regularly?
Regularly updating your content is important. Search engines love visiting websites that regularly offers fresh and engaging content. This is good for your business because it helps increase your search engine rankings. Similarly, regularly giving your customers informative content increases trust and shows how well you understand your industry.
Why Should I Hire an Agency For My Content Marketing?
Commissioning a content marketing agency is an option. One of the advantages of getting an expert to strategize on your content is that you can have more time to focus on the more important aspect of your business, such as finding news investors, creating a better relationship with existing investors or partners, etc.
A marketing agency can provide the following:
- Access to an entire team of highly-trained marketing specialists
- Team members who work well together
- Continuity of project work
- In-place structure to implement KPIs and measure return on investment
- Proven track record in the field
- No need to manage onboarding, HR, benefits, sick days, or vacation days
- Full knowledge of the latest platforms, strategies, and tools
- Licenses for marketing software included in the price
Digital marketing has a lot to offer to your business. If planned and used correctly, it can reach a wider audience in less time and at a reasonable investment.
We at Bright Vessel understand the importance of an active content plan. Contact us today to learn more about how a content marketing strategy can benefit your bottom line.