The European Union is going hard against Internet giant Google, calling out unfair business practices. In the latest in an ongoing clash, the European Commission has fined Google with a whopping $5 billion fine. The Commission states Google is abusing its Android market dominance in the mobile industry in three different areas. First off, as […]
Google recently changed the allowable length for meta descriptions from 160 characters to 320 characters. It may not seem like all that big of a deal, but, in the SEO world, the extra space is like jumping from a rain puddle into a pond. Thus, there’s a lot of buzz in the SEO community about […]
Marketers and content creators are aware of the advantages of using search engine optimization for their brand; some of them may not know it, but SEO has existed ever since the '90s. SEO has been in the spotlight for a long time, but it has evolved with the creation of digital assistants like Cortana and […]
The ultimate goal of a search engine is to give its users the best possible experience. Google keeps updating its indexing policies to fit the changing user needs, and it will not stop soon. For example, more people are now accessing the Internet using mobile devices rather than desktop computers. This has prompted Google to […]
SEO Tasks When you first begin working with search engine optimization, it can be difficult to know where to start. You know that SEO is important to the success of your website and business. You're aware of many of the must-do SEO tasks— but how should you get started? By creating an SEO task list […]
Low-quality pages are those on your site that don’t increase your SEO ranking or even do much for your site visitors. While you may not think any of your pages fall into the low-quality category, they may be there without you realizing it. There are a few different kinds of low-quality pages to look for […]
During 2017 there were a lot of speculations about Google updates regarding their algorithm. It seems that at the end of the year, predictions became a reality, Google confirmed the upgrading that shifted rankings in the SERPs. A Google representative stated, “We released several minor improvements during this timeframe, part of our regular and routine […]
Google make a recent change in search results snippets; they have incorporated more characters so they can show up to 320 of them and, in some cases, even more than that. So far, it was known that Google offered to show up 160 characters, however, after this change, many people are trying to figure out […]
It is possible to find many different free or paid SEO plugins on the market. However, Yoast SEO is one of the most trustworthy sources, and it is a 100% free. Once that you have downloaded and installed Yoast SEO which is quite simple, you will have to set the plugin up. How to Set […]
It’s a well-known fact that first impressions cannot be taken back. While this applies to face-to-face meetings and job interviews, it can apply to websites as well. Think about when you visit a site for the first time. If you have a hard time navigating the site or trying to figure out what it’s all […]
Perhaps you’ve heard the phrase, “put your best foot forward”. Building cornerstone content is putting your best article forward. Your cornerstone content communicates what you are about, your mission, and gives your visitors a general impression of your site and its purpose. Aside from impressing site visitors, cornerstone content can also play a role in SEO. […]
The SEO landscape has continued to transform since 2016. Its evolution is pegged on Google's dependence upon artificial intelligence and the long-awaited Google Penguin. In general, for most SEO practitioners who coped with the changes, 2016 was a fascinating year in the SEO arena. As 2019 approaches, changes in the search behaviors and algorithm updates […]
