On average, 98% of customers search online for the products and services they want before purchasing, which is why business owners always want to reach more visitors. Because most of your customers and prospects are online, you must be, too, to increase sales and revenue. No matter how big or small, any business should have a website. A website can help your business in several ways, including:
- Establishing credibility
- Creating favorable images for your brand—professional or personal
- Providing a source for online marketing
- And much more!
But even with a website in place, you need to do several things to increase your online reach. One of the best ways to reach more visitors is using WordPress to manage your site. Also, if you’re targeting users with disabilities, there are several ways to benefit from a WordPress site.
Speeding Up Your Website Performance with WordPress
Increasing the performance of your WordPress site will help you win more prospects to convert. However, building a fast and secure website can be challenging. Fortunately, several tips can make your WordPress website exploit its fullest potential.
1. Fully Secure Your Site
Securing your site is vital. It’ll protect your website’s data from hackers and help you avoid malware and attacks that can slow down your site’s pages. There are several ways to help you make your WordPress site more secure, including using strong passwords and unique usernames for your admin accounts, enabling two-factor authentication, and moving your website to HTTPS.
2. Updating Your WordPress Site Login Page
You can further improve your WordPress website security by frequently updating your site’s login page. It will help if you change your website login page URL to protect it from malicious users.
3. Having a Dependable Page Builder
Reliable page builders are plugins to enable you to design any complex page for your website. Using a page builder is a straightforward process that will not require you to have the technical know-how to create content like complex pages for your site.
4. Choosing the Best WordPress Theme
Your site’s theme will dictate its appearance and structure. It will also help in increasing your performance online. A poorly-optimized theme may add unnecessary features and codes to your website that slow it down.
5. Minimizing the Size of Images of Your Site
Images are a perfect addition to your site. They can offer your visitors extensive value. However, image files may be ample for your website to accommodate them accordingly. When your site has higher-quality images, it is more likely to become sluggish. It is crucial to reduce the size of your site’s images without damaging their quality. Image Optimizer and Imagify are two popular tools to help you achieve that quickly.
6. Using a Caching Plugin
The role of caches is to store data in convenient locations. You can create a static version of your pages with the help of a caching plugin. The fixed version of your pages can be stored in visitors’ browsers so that it may load much faster on every subsequent visit.
7. Deactivating or Uninstalling Unnecessary Plugins
Although plugins are beneficial, they can take up much space in your website. If you no longer require using some specific plugins on your site, removing them may help boost the speed and performance of your pages.
A fast-performing website can improve your accessibility on WordPress, enhance your ranking in search results, offer a better user experience, and even keep users around for long.
How WordPress Can Help You Reach More Visitors
Search engines are well-known for crawling WordPress websites more than those sites people create on other platforms. That’s because the more specific codes of WordPress sites allow search algorithms to understand better and index their codes easily. These factors make WordPress a search engine favorite to many individuals and businesses.
Pocket-Friendly and Easiest to Use with Design Flexibility
WordPress provides multiple free designs and themes to explore when deciding to find those that suit your unique site’s needs. WordPress is a pocket-friendly option that charges the lowest amount for paid themes and designs, unlike many CMS platforms.
When you install WordPress on your site, the entire process involved is straightforward to understand and apply. WordPress has one of the most accessible options you can use to create a site. You don’t need any technical website-building skills to create a WordPress site. And when you make one, you’ll enjoy a dashboard that is extremely easy to use.
WordPress can offer scalability to your site. That’s courtesy of its ability to provide scalability to multiple sites by not affecting the speed of any website with a constant increase in the number of posts and pages.
Website Management is Easier
WordPress provides uncomplicated tools that make it easy to update WordPress sites. You don’t have to rely on any website tools and manager to care for significant or minor changes to your site’s design, content, or other elements.
WordPress allows for multi-user ability. That means several users can work on your website simultaneously.
Increase Visibility with SEO
When you don’t have adequate visibility, it will prove difficult for any marketing campaign to be effective. WordPress plays a crucial role in search engine optimization to help your website become more visible to visitors with disabilities. It helps customize META descriptions and page titles and adds relevant phrases and keywords to help you optimize a page.
Build an Online Presence Today
At Bright Vessel, we specialize in WordPress solutions that offer the most flexible, straightforward, and easiest to use ways to create an online presence. If you would like to see such outcomes on your business site, contact us for more information about our WordPress development and content marketing services. Our goal is to make your website fun, unique, concise, and straightforward. And we will gladly help you achieve exactly that and boost your organic traffic with our top-notch WordPress site management plans.